Don`t just disregard advertising on Facebook, it can and will increase your following
Advertising on Facebook – Yes that`s right paying to advertise on Facebook and this coming from the man who once said “the day I pay a single penny to Facebook is the day I dump it!” but from as little as £3 spend you could reach a far bigger audience, a targeted audience and quickly increase your Likes this way.
In my opinion advertising your business page using Facebook Ads is one of the best way to build your following. It’s inexpensive, it’s very targeted and it certainly works. Putting it simply and done correctly you’re advertising your business to a very selective fraction of Facebook’s 1.19 billion users, targeted to people that will most probably be interested in your services or products.
However bear this in mind, just as with your general marketing, your advertising will be useless if you don’t offer a compelling reason for people to take the action you’d like them to. Make sure you add a short, snappy headline along with a reason to act on your advert followed up with a strong CTA (Call To Action). Can you offer something for free? An e-book for example, free entry into an exclusive weekly or monthly competition, whatever it may be, if you can offer something of value, something that your followers are unable to get elsewhere, you will generate far more followers than normal.
Facebook Business Page Tip #4
Keep your Facebook strategy closely linked with your strategy for your website. When I write for my blog (or Guest Blog), I’m looking to generate content that will be shared across my Social Media channels and primarily my Facebook business page. I know that this strategy will drive traffic to my website as when I check my analytics I will see that the biggest driver of traffic to my site is Facebook.
My blog posts receive more traffic than my Facebook page and this in return will drive people to my Facebook business page. Each of your blog posts should, no sorry…MUST, have the Facebook ‘like’ button (as well as Twitter, LinkedIn, Google Plus, Pinterest, etc). My goal is to reduce the gap between the content on my website and sharing on Facebook.
Facebook Business Page Tip #5
Don`t give up!
Don`t get disillusioned if the fans don`t suddenly flock to your business page. Keep going and make sure you don’t stop, keep producing and sharing quality content and it will happen. Once you have these processes and strategy worked out and in place, it is important to carry on and keep going.
Your efforts must be focused on two areas…your fan growth and engagement.
For growth of your following look at advertising on Facebook, look at your advertising budgets and decide if you would spend money on newspaper or magazine advertising, which can be very expensive and not as targeted, or £3 or more on a targeted advertising campaign aimed at age, sex, location, interests and even marital status.
For engagement you need to understand the impact of your content and the value it offers to your followers. Facebook Insights offer you valuable information on the not just the reach, but the engagement of your posts, as well as your ideal target audience and even the best day and time to post.
The crucial thing is to keep on testing and measuring, try new ideas, look at your Insights to see what type of content is receiving the most engagement and reach. Promote your most popular posts to help increase your exposure and engagement even further, this in turn will lead to new followers..
Facebook is still a great method to increase your brand awareness and a fantastic way to give value to your folowers and customers. it will increase the trust and build up relationships between your brand and your followers, potential and existing customers.
Remember if you`re not putting your business in front of this massive audience I can guarantee your competition are!
Let me know your thoughts on my 5 tips and if you have any that you`d like to share by leaving a comment in the box below.
Until next time…
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