5 Ways To Get Engaged on Facebook
No I don`t mean getting down on one knee for your loved one but how to get your fans engaging with you, because although you may have a business page set -up on the social media giant it is always difficult to get people to interact with you
So what is the secret?
There is no secret formula but there are a few things that you can do to encourage others to engage with you and make it easier to make Facebook work for you. Here are my 5 tips on how to improve your engagement on Facebook for your business.
- Keep it short – Research has constantly shown that short posts increase interaction, ideally keep your posts to under 100 characters because a short post will stand out amongst other longer posts on peoples news feeds, it is easier to read as people tend to skim read and of course if you have your Facebook page connected to your twitter account it will keep the post under the 140 character limit for your Tweet.
- Post at the perfect time – this will need a bit of research but try to find out when your followers are most active, try a few posts and then use your Insights on your Facebook page to look at the individual posts, post them at various times and then monitor the reaction and engagement. Insights is fantastic for seeing what type of posts work and which ones do not. As a guide research has shown that traffic on Facebook peaks between 1pm and 3pm. It has also shown that post engagements increase by 18% on a Thursday and Friday.
- Ask a question – In my experience I have found that just by asking questions you can produce a good response, this can be as something simple as asking what people are doing today or a great method is to have a bit of fun and ask people to `fill the blank`…This is where you write a post but leave a word out and ask fans to fill the blank word, it has worked a treat for me in the past and I really should do it more often! The `Questions` feature is a great feature on your Facebook Page and is perfect for getting people to react, monitor trends, gauge feedback and also increase sales leads.
- Be visual – Use pictures and video as people these days would rather look at something interesting than read about it. A picture will also stand out amongst all that text on a news feed and is more likely to encourage a Like, Share or Comment, remember what I said about people skim reading well a picture will catch their eye.
- Use the right words – What you say on Facebook (and social media in general) really counts and there are certain words that you can use to encourage engagement. Action keywords such as “tell us”, “comment”, “post” and “like” are the most effective words to use. If you want fans to do something then you have to tell them! But use them wisely in interesting and informative posts, don`t use the sales pitch…the biggest turn-off on social media!
There are many other things you can do or try to help, it is all about testing and measuring and seeing what works for you and your business. These are just a few tips that I have learnt over the years that have worked for me. Give it a go and let me know how you get on, let me know what works for you and what doesn`t as I`m always interested in hearing what other methods businesses try, which ones fail and which ones are a success.
Don`t forget we will be putting together some half-day workshops for businesses to help them understand how social media works, if you would be interested in learning more about either Facebook, Twitter, Google+ or any of the other platforms out there then you can e-mail us at firstname.lastname@example.org.
Have fun with getting engaged on Facebook!