Best SEO Tools Hike SEO

My take on Hike SEO

You are probably like me and the rest of the world, and are looking to boost your website’s visibility online, am I right?

Understanding SEO can be an absolute minefield as well as feeling like learning a whole new language (well, that’s exactly how I felt when I first started out in 2008). That’s where tools like Hike SEO come into play.

I first came across this SEO platform a couple of years ago and was instantly impressed. Hike is designed to demystify the process, giving you the guidance we are all craving for to help us to climb the search engine rankings. If you want my honest opinion, I don’t think it really matters if you’re a small business owner or a budding digital marketer, Hike is great at equipping you with the strategies and tools you need.

What I love about Hike is that it doesn’t just assume you’re already an expert. I love the fact that they offer you step-by-step instructions and a great variety of SEO tools to help you craft your approach. I found this invaluable even as someone who is experienced in the world of SEO.

But wait! It goes even further. Hike doesn’t just stop at giving you the much needed and welcome advice; I was impressed that it gave me a clear framework on how to implement those actions. I also love the easy-to-follow tutorials from the Hike SEO Academy, as well as the regular YouTube videos that they add rom time-to-time, which you can use to learn at your own pace, and if you’re ever in need of a helping hand, their support community is just a call away. I soon became confident in using Hike to start optimising my own site and my clients.

I would just like to add here that their customer support is worth a mention. They have always been quick to respond to my queries, usually dumb questions from me too! As well as offering me very helpful advice and guidance. Me personally, I love the fact that they are based here in the UK.

screenshot of the Hike SEO website sitemap

screenshot of the Hike SEO website sitemap

Understanding Hike SEO

As soon as I discovered the ins and outs of Hike SEO it helped me to streamline my approach to SEO, making it far more manageable and less of a dark art. It really doesn’t matter whether you’re looking to optimise your site from the ground up or refine your existing strategies, Hike provides clear and actionable guidance and the tools you need that are crucial for constant improvement. Let’s face it, Google keeps ‘moving the goal posts’ and we need that helping hand to keep up to date, don’t we?

Fundamentals of Hike SEO

I personally use it as a Done For You (DFY) platform for all my clients, but Hike is also a great Do-It-Yourself (DIY) SEO software platform designed to provide you with a structured approach to search engine optimisation. At its core, I believe the platform is built on a solid foundation of user-friendly SEO tools that cater to different website platforms. I have used it for many of my clients, most of who are using WordPress, Shopify, and Wix.

You’re walked through various SEO tasks with step-by-step guides tailored to your specific platform. I was suitably impressed that I found the guides ranged from basic website setup to the more advanced techniques, ensuring that regardless of your skill level, you will have the resources you need.

I believe, at the time of writing this, there are over 50 guides available to you covering all areas of SEO.

Keyword Research

When carving out my path towards SEO success, I soon realised that keywords were the markers that guide the way. I always start off with extensive keyword research. What really impressed me was Hike’s strategy guide which demystifies the process of creating a robust keyword list for me which was tailored to my website’s content.

It’s about aligning your chosen keywords with your site’s sitemap, which ensures that the right content reaches the right audience. The way I like to think of it, is it is like mapping out the terrain you want to cover, with each keyword acting as a checkpoint.

Hike SEO dashboard

Hike SEO dashboard

On-Site Optimisation for Your Content

Effective on-site optimisation is crucial for your content to reach the right audience. It’s about making your website attractive to search engines and users alike.

Metadata best practices

In my experience and opinion, your metadata is a great chance to make a great first impression, and first impressions really do count. I strongly recommend that your title tags should be spot-on with around 50 to 60 characters, focusing on primary keywords. Think of your meta descriptions as ad copy—up to 160 characters that compel people to click.

Content structuring

Your articles should be structured in a way that’s easy for readers and search engines to navigate. Use headings (H1, H2, H3) effectively to break up content into digestible sections. As we are talking about Hike SEO, let’s use hiking as the example subject matter (oh you’re so witty Martin). For instance, ‘Best Waterproof Hiking Boots’ could be an H2, with specific brands as H3s beneath it. Bullet points are your mates for listing things like ’10 Essentials for Your Daypack’.

Is your site mobile-Friendly?

We are all in a hurry these days aren’t we? As mobile users we are looking for quick info on-the-go. Ensure your site is responsive, meaning it adapts smoothly to screens of any size. Large, readable text and easily clickable links are a must—no one fancies zooming in or squinting to read about your latest ‘5 Breathtaking Hikes in the Lake District’.

Hike SEO backlinks feature

Hike SEO backlinks feature

Building Backlinks for Hiking Websites

Building backlinks for your website can significantly improve your search engine rankings and online visibility. This part of my guide will focus on two effective tactics: guest blogging and harnessing social media.

Think About a Guest Blogging Strategy

I’m going to be brutally honest here, this is not easy! I’m saying this based on my years of personal experience, engaging in guest blogging is an effective way to help expand your reach within your niche’s community and Hike has a whole section on building quality backlinks.

So, using the hiking example we used earlier, I would aim to contribute valuable content to well-respected hiking and outdoor lifestyle blogs. The goal here is when you write guest blog posts, you’re not only sharing your expertise but also placing strategic backlinks to your site. I always strongly recommend that the content you write is firstly, relevant, and secondly, provides value to the readers of the host blog.

You should aim to keep it engaging, informative, and directly connected to the interests of your target audience.

Leveraging Social Media

As an experienced social media marketer, it is pretty obvious I am going to recommend that you use social media platforms to your advantage.

It goes without saying that I am going to recommend that you create compelling, and consistent, social media content that resonates with your audience and includes those all-important links back to your website.

Platforms like Instagram and Facebook are fantastic for sharing photos, tips, and experiences that spark conversation. If you use X (formerly Twitter), you might engage with trending topics to increase the visibility of your posts. By fostering relationships with your followers, I’m a big believer in ‘know, like and trust’ you’ll increase the likelihood that they’ll share your content—potentially earning backlinks as other users discover your website through your social media activities.

the word FAQs with a question mark

Frequently Asked Questions

Looking into Hike SEO? Brilliant choice! Here are some no-nonsense answers to your burning questions, so you’re clued up and ready to get started.

“Martin, what’s the feedback on Hike SEO? Any good reviews out there?”

From my own experience, and from what I can see, and have heard, Hike SEO has been getting some solid nods from users. What I am impressed with is the user-friendliness, and I can see others saying that too in the many reviews around online.

“How do I get started with Hike?”

It’s very simple! When I started using Hike SEO, I started off by nailing down my keywords and mapping them out on the sitemap feature (see image above). That gets the ball rolling in structuring your website for search engines and users alike.

“Is Hike SEO easy to get into, or will I have to jump through hoops to log in?”

I’ve honestly never had any problems where this is concerned. I would say it is designed to be accessible, so you can sign in and start with minimal fuss.

“I’ve heard bits about Hike SEO and Semrush, but which one’s top-notch for getting ahead in SEO?”

Both are very good in my personal opinion. While Semrush is very well-known in the SEO world, I have used it extensively over the years, I really do think Hike SEO shines for beginners and businesses looking for a straightforward tool to help with their online presence without the complexity that can frustrate us all! Believe me, I’ve been there!

“Can I give Hike SEO a whirl for free?”

Good news! Hike SEO usually offers a trial period so you can get a taste of the platform before diving for that bank card!