Are you one of those who continue to amaze me?
I am still amazed at how many businesses are failing to adopt Google Plus as part of their Social Media marketing strategy, not only with their marketing but also failing to see the major benefits it can have on their search ranking!
Surely it makes sense that Google will pay more attention to their own Social Media platform than any other?
After the recent Google algorithm update, named Hummingbird, Google Plus has now become an even more important cog in the search giant`s wheel and in my opinion is now essential to any business with an online presence.
Google Plus, what is it?
Google Plus is the search engine platforms own Social Media site and aims to connect social, communication, businesses and people while at the same time help boost your search ranking. The fact that it has now overtaken Twitter as the second biggest Social Media channel should also provoke many businesses in to at least giving Google Plus a look.
The main aim of Google Plus is to help improve the user`s overall experience and is looking for up to date content that is relevant and accurate. Google itself offer some good advice on how to build the relevance of your content for the search engines.
Here are 7 ways that Google Plus will help your SEO (Search Engine Optimisation)…
- Make sure your Google Plus profile is fully optimised – It is essential that you take some time and optimise your profile. Complete all the available sections and within the Story section make sure you add the tagline and a good, interesting and relevant description about you, your business and include links back to your website. Add the contributor tag with a link to your website`s Home page or Blog and make sure that you have a profile picture. Also make sure that you get your Google Plus page verified by Google to add to your credibility.