Yes, I know this has probably repulsed most of you and my wife, Kelly, is eyeing me suspiciously while calling a divorce lawyer at the same time!
What I want you to do is cast your mind back to when you were single, if you are a male would you ever dream of diving straight in and asking a young lady this question? If you are female would you be impressed by a young man coming straight out with this line?
I am guessing that the majority of you would be answering “No!”
“Where on earth is he going with this?” you might be asking yourself…
What has this got to do with Social Media?
So what has this got to do with Social Media?
Well, Social Media is all about building relationships, it is about building trust and getting people to like you as a person, as a business and liking what you have to offer. It is most certainly not about diving in with a direct sales pitch or a continued strategy of Sell, sell, sell.
Imagine yourself diving straight in with the line “Do you want to sleep with me?” to a complete stranger, someone who doesn`t even know you, know what you are about or even trust you. Do you think they would say “Yes”?
So now imagine yourself diving straight in on Social Media and asking a new fan of your Facebook page or a new follower on Twitter “Do you want to buy my product?”, can you guess what reply you are probably going to receive? A very similar one to the above scenario but without the slap across your face!
Build relationships on Social Media
A strategy for success on Social Media is to look at the long-term goal, you are not in it for a quick sale but to nurture relationships and create loyal fans of your brand, advocates of what you do and who are going to be customers of yours for years to come.
Put yourself in the position of your fans. When using Social Media on a personal level, do you want to be sold to? Of course you don`t! You want to be entertained, educated and find items of interest. Yes there will be opportunities to pitch your products or services but for me it is about waiting for the right time.
A good strategy to have is the 80/20 rule. Aim to post interesting, valuable and relevant content 80% of the time and leave the other 20% for your promotional type posts.
With the recent Facebook algorithm updates any sales or promotional type posts will hardly see the light of day in terms of organic reach. By offering useful content and building the relationship with your followers you are increasing the chances of your content being seen and engaged with. The more engagement you get, the more likely your future content will be seen by your followers.
Trust and credibility
It is essential you build trust, credibility and a good relationship with your followers. Just because they like your page does not mean they will buy your products or services. When they like your page or start to follow you this is the first step in a lengthy process to build a relationship and build for the future. By being nice, being helpful, being entertaining and offering advice and tips, you are beginning to build that trust and they are beginning to like you and your business.
When the time is right to buy who do you think they are going to call or email?
Now, do you want to sleep with me?
So this young lady is standing at the bar, 2 men approach her. The first man she does not know from Adam! She has never met him before, she does not trust him or know if she even likes him. The second man she has known for at least 6 months, he has helped her in the past, she likes him, she trusts him and he is an entertaining individual. She likes what he stands for and likes what he is all about.
They both ask the question…”Do you want to sleep with me?”
Who do you think has the better chance of success?
Take your time, build those relationships and you will stand a much better chance of succeeding where social media marketing is concerned.
Now…”Do you want to sleep with me?”…I`m only joking Kelly!! Honestly I am just joking!
Anyone know a good divorce lawyer?
Until next time
Martin
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