For those of you who read my posts, yes that`s both of you, you will already know I am an advocate of hashtags and the way they work. However, just recently I have noticed something a bit odd and have now come across a study that reinforces exactly what I was thinking. Please bear with me on this one…
Facebook finally introduced hashtags back in 2013, presumably because of their popularity not just on Twitter but other platforms too, such as Pinterest, Instagram and so on. Initially I thought this was good move, although a belated one, by Facebook and there I was telling all who would listen (yes it is you two again!) that you should be using 1 or 2 hashtags within your posts on Facebook.
Note* – If you want to know more about how hashtags work please have a look at my post from 2013 about hashtags on Facebook
What I have discovered
Over the last few months I have noticed a slight decline in the reach of my Facebook posts which have hashtags added, yes I know Facebook`s organic reach is declining anyway but I heard whispers that posts without hashtags were performing better. So I put this to the test and it seems to be correct.
These are just 4 posts from June & July where I tested this theory. Ok, yes I know the actual content, time of day, day of the week and other factors will come in to play when it comes to reach and engagement, but this seems to be a typical result from my experiment.
As you can see, the post below only got a reach 19 people from a following of 1,500+, where as the post without a hashtag received a reach of 1,803!