How To Become A Freelance Social Media Manager

How To Become A Freelance Social Media Manager

Table of Contents

The freelance social media manager is a highly sought after position. With the ever-growing importance of social media in businesses and organisations, the demand for social media managers has increased dramatically.

What is a Social Media Manager?

A social media manager is responsible for creating, managing, and executing an organisation’s social media strategy. They are also responsible for monitoring and engaging with followers, as well as analysing data to identify trends and insights.

Become a freelance social media manager

Qualifications for Becoming a Social Media Manager

There are no hard and fast rules when it comes to becoming a social media manager. However, there are some key qualifications that will help you succeed in this role. Firstly, you should have a strong understanding of the major social media platforms and how they can be used to achieve business goals.

Secondly, you should be an excellent communicator, both written and verbal.

Thirdly, you should have experience with content creation and marketing. Finally, you should be highly organised and capable of managing multiple projects at one time.

Steps for Becoming a Freelance Social Media Manager

There are a few steps you’ll need to take in order to become a freelance social media manager.

Firstly, build up your experience by working as a social media manager for an organisation or business, seriously consider doing this on a voluntarily basis or arrange a trade-off with that company to gain the experience, build your portfolio and get a case study. I did this with 3 businesses when I first began working as a social media manager back in 2008. This will give you the necessary skills and knowledge to be successful in this role.

Secondly, create a strong portfolio that showcases your work. This will be essential for landing clients.

Finally, market yourself as a freelance social media manager by creating a website or blog, and using your own social media platforms to promote your services.

looking for a new career in social media

Looking for a new career?

You’re a recent college graduate and you’re eager to start your career. You’ve been interning at a small company for the past year, and you’ve learned a lot about the ins and outs of social media. Now, you’re ready to start your own freelance social media management business. But where do you begin?

You could be a young mother looking to get back into work, kids now at school and you want to start your own business?

Becoming a freelance social media manager is a great way to start your career in the ever-growing field of digital marketing. As a freelancer, you’ll have the freedom to work with clients of your choice, set your own rates, and work from anywhere in the world, work from home and even choose the industry or clients you want to work with. Plus, there’s a growing demand for social media managers, so now is the perfect time to get started.

If you’re thinking about becoming a freelance social media manager, this guide will show you everything you need to know. I will cover the essential skills and qualifications for the job, how to create a strong portfolio, and marketing tips for landing clients. Plus, I will discuss the benefits and challenges of being a freelance social media manager.

The challenges of being a social media manager

One of the biggest challenges people face when trying to become a freelance social media manager is not having a clear understanding of what the job entails.

Social media management is still a relatively new field and I first started working in this industry when it was in its infancy, and there are still many people who are unsure of what it actually involves. As a result, they may not be prepared for the level of work required to be successful in this role.

Another common challenge faced by those looking to become freelance social media managers is a lack of experience. Because social media management is such a new field, there are few people who have significant experience working in this capacity. This can make it difficult to find clients, as most businesses will want to hire someone with proven experience managing social media accounts.

Finally, another challenge faced by those trying to become freelance social media managers is a lack of marketing skills. Because the role of a social media manager is to promote a company or brand online, it’s essential that they have strong marketing skills. However, many people who are interested in this career don’t have any experience with digital marketing. As a result, they may not know how to effectively market their services to potential clients.

Don`t panic I have you covered!

If you’re facing any of these challenges, don’t worry! We’ll cover each one in more detail below and show you how to overcome them.

If you’re interested in becoming a freelance social media manager but don’t know where to start, you’re not alone. Many people face challenges when trying to become a social media manager, including a lack of understanding of the role, limited experience, and poor marketing skills.

Don’t let these challenges stop you from pursuing your dream career! I aim to cover as much as I can to help you know all you need to know about becoming a freelance social media manager. I will discuss the essential skills and qualifications for the job, how to create a strong portfolio, and marketing tips for landing clients. Plus, I will address the benefits and challenges of being a freelance social media manager.

social media manager

What does a social media manager do?

As a social media manager, you’ll be responsible for creating and executing a digital marketing strategy for your clients. This will involve creating and managing their social media accounts, developing content, and running promotional campaigns. In addition, you’ll be responsible for engaging with customers and followers, monitoring feedback and comments, and providing customer service.

To be successful in this role, you’ll need to have strong written and verbal communication skills, as well as experience with digital marketing tools and strategies. Additionally, it’s important that you’re able to work independently and meet deadlines.

Become a social media manager guide

A step-by-step guide to becoming a freelance social media manager

If you’re interested in becoming a freelance social media manager, there are a few initial steps you’ll need to take. Follow the guide below to get started on your career path.

1. Develop your social media skills and experience

2. Create a strong portfolio

3. Market yourself to clients

4. Get organised and set your rates

5. Stay up-to-date with trends

Let’s discuss each of these steps in more detail:

Develop your skills and experience

To become an effective social media manager, it’s important that you have the necessary skills and experience for the job.

To develop your skills, start by studying digital marketing and social media. There are many resources available online, including free courses, YouTube videos and ebooks. Additionally, try to get some hands-on experience by working with friends or family members on their social media accounts. This will give you a chance to put your skills into practice and learn more about what the role entails.

Create a strong portfolio

As a freelancer, one of the best ways to market yourself is by creating a strong portfolio. Your portfolio should showcase your skills and highlight your previous work experience. When creating your portfolio, be sure to include a variety of projects that you’ve worked on. This will give prospective clients a better idea of your range and capabilities.

Market yourself to clients

Once you’ve developed your skills and created a strong portfolio, it’s time to start marketing yourself to potential clients. There are a few ways to do this:

  • Create a website or blog and include a section with your contact information and rates. Be sure to showcase your work in your portfolio so that prospective clients can see what you’re capable of.
  • Use social media to promote your services. Use hashtags, post updates, and run ads on platforms like Twitter, LinkedIn, and Facebook.
  • Attend industry events and meetups. This is a great way to network with potential clients and get your name out there.
  • Speak with friends, family, and acquaintances. They may be able to put you in touch with someone who needs your services.

Get organised and set rates

As a freelancer, it’s important to be organised and to have a clear understanding of your rates.

When setting your rates, make sure to factor in your experience, the scope of work, and the time it will take you to complete the project. In addition, consider the location of your client and any other costs you may incur, such as travel expenses. Once you’ve decided on your rates, be sure to communicate them clearly to potential clients.

Stay up-to-date with trends

Social media is always changing, so it’s important to stay up-to-date with the latest trends. This will help you provide your clients with the best possible service. There are a few ways to stay informed:

  • Follow social media influencers and thought leaders in your industry.
  • Read articles and blog posts about the latest social media trends.
  • Use social media listening tools to track what people are saying about certain topics.
  • Attend conferences and workshops on social media marketing.

Just remember to market yourself effectively, set clear rates, and stay up-to-date with the latest trends.

social media manager at work

The essential skills and qualifications for becoming a social media manager

Let`s just cover the essential skills and qualifications you will need and then go into a little more detail.

  • A social media manager should have excellent communication skills.
  • They should be able to clearly and concisely communicate messages to their audience through various social media channels.
  • They should also have good organisational skills, as they will often be responsible for managing several social media accounts at once.
  • They should be creative and innovative in their approach to social media, always looking for new ways to engage their audience.
  • They should also have good customer service skills, as they will often be the first point of contact for customers who have questions or concerns about a company’s social media presence.
  • Finally, they should be able to work well under pressure and meet deadlines, as the social media landscape is constantly changing and they will need to be able to adapt quickly to changes in the industry.

Create a strong portfolio

As a freelancer, one of the best ways to market yourself is by creating a strong portfolio. Your portfolio should showcase your skills and highlight your previous work experience. When creating your portfolio, be sure to include a variety of projects that you’ve worked on. This will give prospective clients a better idea of your range and capabilities. I will cover this in a bit more detail in the next section.

Use your own social media to promote your services

As a social media manager, you should be using social media to promote your services. Use hashtags, post updates, and run ads on platforms like Twitter, LinkedIn, and Facebook. You can also use social media to connect with potential clients and build relationships. Attend industry events and meetups to network with people in your field.

To be a good social media manager, you’ll need to have strong marketing and communication skills. You can develop these skills by taking courses, reading books, or attending workshops. Additionally, try to get some work experience by interning or working with friends or family members on their social media accounts.

Finally, as I mentioned earlier, it’s important to stay up-to-date with the latest social media trends. This will help you provide your clients with the best possible service. There are a few ways to stay informed: follow social media influencers and thought leaders in your industry, read articles and blog posts about the latest social media trends, use social media listening tools to track what people are saying about certain topics, or attend conferences and workshops on social media marketing.

Google Alerts is a great free tool to use to help stay up to date with trends in social media and in your clients industry.

How to create a strong portfolio as a freelance social media manager

As a freelancer, one of the best ways to market yourself is by creating a strong portfolio. Your portfolio should showcase your skills and highlight your previous work experience. When creating your portfolio, be sure to include a variety of projects that you’ve worked on. This will give prospective clients a better idea of your range and capabilities.

Some tips for creating a strong portfolio:

  • Use high-quality images that accurately represent your work.
  • Be sure to include a description of each project, detailing your role and what you accomplished.
  • Use positive testimonials from clients or bosses to add an extra layer of credibility.
  • Make it easy to navigate and visually appealing.

By following these tips, you can create a strong portfolio that will help you stand out from the competition and attract potential clients.

marketing yourself as a social media manager

Marketing yourself as a freelance social media manager

As a freelancer, one of the best ways to market yourself is by creating a strong online presence. This can be done by creating a website or blog, being active on social media, and networking with other professionals in your field. By taking these steps, you can reach a wider audience and attract potential clients.

The first step: Creating a website or blog

Creating a website or blog is a great way to showcase your work and attract potential clients.

When creating your site, be sure to include a portfolio of your previous work, as well as a list of your rates and services. In addition, include testimonials from past clients to add an extra layer of credibility.

If you don’t have the time or resources to create a website from scratch, there are many platforms, such as WordPress or SquareSpace, that can help you get started.

The second step: Being active on social media

Another great way to market yourself is by being active on social media.

This involves creating and maintaining a strong online presence. Start by setting up profiles on the major social media platforms, such as Facebook, Twitter, and LinkedIn. Then, start sharing your work and connecting with other professionals in your field.

Additionally, be sure to join relevant online communities and participate in discussions. By taking these steps, you can reach a wider audience and attract potential clients.

The third step: Networking with other professionals

In addition to creating a strong online presence, another great way to market yourself is by networking with other professionals in your field. This can be done by attending industry events, connecting with people online, or participating in professional organisations. By making these connections, you can create a network of contacts that can help you find work and grow your business.

Some excellent business networking groups for social media managers to join can be found on Facebook and LinkedIn.

Some good business networking groups to engage with and consider joining include

With a strong online presence and a network of contacts, you can attract potential clients and grow your business.

the benefits of being a social media manager

The benefits of being a freelance social media manager

When it comes to social media, businesses are always looking for ways to improve their online presence and reach a wider audience. As a result, there is a growing demand for social media managers who can help businesses achieve their goals.

There are many benefits to being a freelance social media manager. First and foremost, you have the freedom to work from anywhere in the world. Additionally, you can set your own hours and rates. And, since you’re your own boss, you have the flexibility to take on as much or as little work as you want.

Another great benefit of being a freelance social media manager is that you get to work with a variety of clients. This allows you to gain experience in different industries and learn new skills. Additionally, you get to meet new people and build professional relationships.

So, if you’re looking for a flexible and rewarding career, then consider becoming a freelance social media manager. With a strong online presence and a network of contacts, you can attract potential clients and grow your business.

These are just some of the benefits:

  • You can work from anywhere in the world.
  • You can set your own hours and rates.
  • You have the flexibility to take on as much or as little work as you want.
  • You get to work with a variety of clients.
  • You get to gain experience in different industries.
  • You get to meet new people and build professional relationships.

The challenges of being a freelance social media manager

While there are many benefits to being a freelance social media manager, there are also some challenges that you should be aware of.

First and foremost, as a freelancer, you are responsible for finding your own work. This can be difficult, especially if you’re just starting out. Additionally, you need to be proactive about networking and marketing yourself.

Another challenge of being a freelance social media manager is that you may not have a regular income. This can be difficult to manage, especially if you have financial obligations. Additionally, you may need to invest in your own tools and resources, such as a laptop and software.

So, if you’re considering becoming a freelance social media manager, it’s important to be aware of the challenges that you may face. With a strong online presence and a network of contacts, you can attract potential clients and grow your business.

These are just some of the challenges:

  • You are responsible for finding your own work.
  • You need to be proactive about networking and marketing yourself.
  • You may not have a regular income.
  • You may need to invest in your own tools and resources.

What can I earn as a freelance social media manager

What can I expect to earn as a freelance social media manager?

As a freelance social media manager, you can expect to earn a competitive salary. In the UK, the average salary for a social media manager is £32,000 per year. However, your earnings will vary depending on your experience, skills, and the number of clients you work with.

If you’re self-employed, then your earnings will depend on the number of clients you work with and the rates you charge. In the United Kingdom, the average rate for a social media manager is £50 per hour. However, your rates will vary depending on your experience and the scope of work.

To sum up, as a freelance social media manager in the United Kingdom, you can expect to earn a competitive salary. Your earnings will vary depending on your experience, skills, and the number of clients you work with. If you’re self-employed, then your earnings will also depend on the rates you charge.

So, if you’re considering becoming a freelance social media manager, it’s important to research the average salaries in your area and research what your competitors are charging. With a strong online presence and a network of contacts, you can attract potential clients and negotiate a competitive salary.

These are just some of the factors that will affect your earnings:

  • Your experience.
  • Your skills.
  • The number of clients you work with.
  • The type of clients you work with.
  • The location you work in.
  • The industry you work in.
  • The size of the company you work for.

Conclusion

In conclusion, there are many benefits and challenges to being a freelance social media manager.

However, with a strong online presence and a network of contacts, you can attract potential clients and grow your business. What’s more, as a freelancer, you have the flexibility to set your own hours and rates.

So, if you’re considering becoming a freelance social media manager, it’s important to research the average salaries in your area and research what your competitors are charging. With a strong online presence and a network of contacts, you can attract potential clients and negotiate a competitive salary.

Social Media Manager FAQs

What are some of the challenges I may face as a freelance social media manager?2022-09-07T12:48:05+01:00

Some of the challenges you may face as a freelance social media manager include managing your time, staying up-to-date with the latest trends, and marketing yourself. Additionally, you may need to invest in your own social media management software, such as:

Canva is a fantastic free image software that contains all the major social media templates you`ll ever need.

Finally, it’s important to have a strong online presence.

What are some common mistakes freelance social media managers make?2022-09-05T14:05:29+01:00

Some common mistakes freelance social media managers make include not being proactive about networking and marketing themselves. Additionally, they may not have a strong online presence or be knowledgeable about the latest trends in social media. Finally, they may not develop a niche and become an expert in that area.

How can I market myself as a freelance social media manager?2022-09-07T12:48:32+01:00

There are a few ways you can market yourself as a freelance social media manager. You can use job boards, networking, and marketing yourself. Additionally, you can create a portfolio of your work to showcase your skills and experience. Finally, you can join a professional organisation, such as the International Association of Business Communicators (IABC).

What are some of the tools and resources I need as a freelance social media manager?2022-09-07T12:49:08+01:00

Some of the tools and resources you need as a freelance social media manager include a laptop, internet access, and a phone. Additionally, you may need to invest in your own social media management software, such as:

Canva is a fantastic free image software that contains all the major social media templates you`ll ever need.

Finally, it’s important to have a strong online presence.

What are some skills I need to be a successful freelance social media manager?2022-09-05T13:54:31+01:00

Some of the skills you need to be a successful freelance social media manager include being able to multitask, being organised, and having excellent written and verbal communication skills. Additionally, you should be knowledgeable about the latest trends in social media. Finally, it’s important to have a strong online presence.

How can I find work as a freelance social media manager?2022-09-07T12:49:44+01:00

There are a few ways you can find work as a freelance social media manager. You can use job boards, networking, and marketing yourself. Additionally, you can create a portfolio of your work to showcase your skills and experience. Finally, you can join a professional organisation, such as the International Association of Business Communicators (IABC).

What is the job outlook for freelance social media managers?2022-09-05T13:53:05+01:00

The job outlook for freelance social media managers is positive. The demand for qualified social media professionals is expected to grow as businesses become more reliant on social media to reach their target audiences.

What are some tips for becoming a successful freelance social media manager?2022-09-05T13:52:40+01:00

Some tips for becoming a successful freelance social media manager include being proactive about networking and marketing yourself. Additionally, you should have a strong online presence and be knowledgeable about the latest trends in social media. Finally, it’s important to develop a niche and become an expert in that area.

How many clients can I expect to work with as a freelance social media manager?2022-09-05T13:52:11+01:00

The number of clients you work with as a freelance social media manager will vary depending on your experience and skills. In the United Kingdom, the average rate for a social media manager is £50 per hour. However, your rates will vary depending on your experience and the scope of work.

Do I need any qualifications to become a freelance social media manager?2022-09-05T13:51:28+01:00

While there are no specific qualifications required to become a freelance social media manager, it is beneficial to have a degree in marketing or communications. Additionally, you should have experience working in social media.

Can I expect to earn a competitive salary as a freelance social media manager?2022-09-05T13:51:05+01:00

Yes, you can expect to earn a competitive salary as a freelance social media manager. In the United Kingdom, the average salary for a social media manager is £32,000 per year. However, your earnings will vary depending on your experience and skills.

Is it hard to become a freelance social media manager?2022-09-05T13:50:28+01:00

No, it’s not hard to become a freelance social media manager. However, you will need to be proactive about networking and marketing yourself. Additionally, you should have a strong online presence.

2023-11-29T15:15:31+00:00September 5th, 2022|Social Media Management|

About the Author:

Avatar for Martin Reynolds
Social Media specialist based in St Neots, Cambridgeshire, UK Born and bred in Norwich, Norfolk, UK, and experienced in helping and training businesses to improve their online presence and performance. Developer and presenter of many Social Media courses since 2008 and now a Social Media consultant helping business owners 1-2-1 on how to set-up, manage and optimise their Social Media to help boost their search ranking, online visibility and to generate more business.
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