How to increase engagement on Facebook – 7 tips for you (Infographic)
Much is said about the importance of engagement for social media strategies, but do you know what it really means to have a very engaged fan Page?
Facebook is today the most used social media platform in the world. This means that the chance of your persona being present on this platform is very high. Therefore, I believe it is important to understand and master ways you can increase engagement on this network.
Do you want to know how to increase engagement on Facebook? Below is my infographic and my list of the best techniques for the social media network that can help turn your business page around.
1. Think about your audience
The first key to being successful and finding out how to increase engagement on Facebook is basically thinking like your audience. You must bear in mind that social networks are an environment where there are people who are mainly looking for entertainment.
Therefore, you cannot use Facebook as if it were a sales catalogue or showcase for your business because nobody cares. The only thing you will achieve with this nefarious behaviour is to provoke rejection of your audience, and people end up getting tired of so much annoying publicity.
In addition, it is vitally important that you know your target audience. This is because you can’t communicate the same with millennials (18-25 years old) and people between 30 and 40 years old. Since it is not appropriate to use a language that is too informal for the second case, or vice versa, too formal for the younger audience.
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2. Use storytelling
Once you know your target audience and their interests perfectly, it is time to design a strategy to capture the attention of these people interested in your company. For this, it will be essential to use the famous concept of storytelling on your Facebook page. Human beings love stories, and this is one way to increase engagement. Tell stories of overcoming, productivity, motivation, and you will see your audience get very involved.
Stories are a powerful way to engage people on Facebook. They create an emotional connection that can lead to action. And they’re easy to share, which amplifies their reach. But how can you use stories to increase engagement on your Facebook page?
There are a few things to keep in mind. First, make sure your story is interesting and relevant to your audience. People will only share something if it’s worth their time. Second, use strong visuals to grab attention and pull people into the story. A well-designed image or video can be worth a thousand words.
Finally, don’t forget the call to action. Tell people what you want them to do after they’ve read or watched your story. Whether it’s sharing the story with their friends, liking your page, or taking some other action, make it easy for them to do what you want. By following these tips, you can use stories to increase engagement on your Facebook page.
3. Maintain an emotional connection
If you want to know how to increase engagement on Facebook, especially your business page, then study the psychology of your target audience (their pains, fears, dreams) and write posts with an emphasis on it. Hone your storytelling skills and communicate with your audience in a language they understand. Trust and loyalty come not so much from the quality of the product itself and brand awareness, but from the fortune that the consumer can get.
Many businesses make the mistake of treating their Facebook page like a one-way street. They post updates and promotions, but they don’t take the time to build a rapport with their fans. As a result, their page feels impersonal and sterile. If you want your Facebook page to be successful, you need to make sure that you’re maintaining an emotional connection with your fans. Write posts that evoke an emotional response, and be sure to respond to comments and questions in a timely manner. Show your fans that you’re invested in them, and they’ll be more likely to invest in you. With a little effort, you can turn your Facebook page into a thriving community.
4. Ask questions
Inviting your persona to interact with your content is the best way to start encouraging engagement on your page. For this, prepare posts that launch questions, always relating the content to the services of your business.
For example, if your business is in the field of fashion, you can ask about your persona’s favourite stylists, materials that are in fashion, etc. If you’re in the marketing area, feel free to ask about favourite social networks, speculations and new launches, suggestions for more inclusive marketing, etc.
The important thing is to find a subject that talks directly to your service and encourages the persona to discuss and collaborate with your point of view.
5. Combine images with other forms of interaction
Images and videos are at the top of how to increase engagement on Facebook, as well as any other social media platform. It is worth experimenting a little more with these two modalities. A simple way to start is to create collages with different types of images and invite your persona to participate by choosing their favourite.
You can do the same and assign a different reaction to each image, asking the audience to react according to the post. This encourages engagement and still takes a few extra points when ranking on the network.
The main thing here is to keep everything in line with your type of business. However, be careful not to overdo it.
6. Be funny
Any business owner knows that Facebook is a powerful tool for reaching potential customers. But what many don’t realise is that it is more than just a platform for promoting your products or services – it’s also an opportunity to connect with your audience on a personal level. One way to do this is by injecting some humour into your posts.
A light-hearted approach will not only make your page more enjoyable to follow, but it will also help to forge a stronger connection with your followers. In an age where users are constantly bombarded with content, a sense of humour can be the difference between someone scrolls past your page or taking the time to like and share your content. So next time you’re creating a post for your business page, don’t be afraid to let your personality shine through – it just might be the key to boosting engagement.
Why not turn a frustrating or negative event into an ironic post?
By doing so, you will allow your followers to identify with you and get to know your community better. People love to connect with others and feel understood. I`m not asking you to become a stand-up comedian, but to show the human side of your business. Fun things happen every day in the business world too. So, you just have to tell the stories that are already around you.
7. Ask for feedback from the public
People love to feel the centre of attention, share what they think, and feel they can influence the decisions of a brand. When I`m asked how to increase engagement on Facebook I always recommend asking your audience for feedback, as this is another great way to generate that all-important engagement on Facebook.
If you’re serious in growing your Facebook business page, one key thing to focus on is engagement. Thankfully, there are a few things you can do to help encourage people to interact with your page.
One effective strategy is to regularly ask for feedback from your followers. This could be as simple as posing a question in a post, or conducting a poll. By soliciting input from your fans, you’re not only showing that you value their opinion, but you’re also more likely to get them involved in the conversation. In turn, this can help increase the overall level of engagement on your Facebook page. So next time you’re looking to boost interaction, try asking for feedback from your Facebook followers.
Facebook is a great way to communicate with businesses. It is, therefore, an opportunity to develop your community and especially your engagement rate. Just have a broad perspective on your target audience and apply the above simple practices to your brand communication.
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