How To Use Hike SEO To Blog

How to Use Hike SEO to Craft Engaging Blog Posts

I always think that creating engaging and optimised blog content can be quite a challenging task, even for seasoned writers and SEO experts. My favourite tool, Hike SEO, offers a user-friendly platform that simplifies this process, enabling you to generate SEO-focused blog posts that aim to improve your online visibility.

But, yes there’s a BUT, although Hike provides you with valuable insights, you still need to do some work yourself using other tools to help guide you through keyword research, content planning, and optimisation. However, saying that, whether you’re a solo blogger or a content manager, using Hike SEO can help streamline your content creation workflow.

Embracing Hike SEO begins with understanding its toolkit designed to enhance your blogging strategy. The platform assists you in discovering and targeting the right keywords, structuring your blog posts effectively, and ensuring they are primed for search engines. As you grow accustomed to the interface, you’ll learn to quickly produce drafts, refine content, and prepare it for publication, all with SEO best practices in mind.

Understanding Hike SEO

My advice is that before you dive into creating blog posts with Hike SEO, it’s essential to grasp its basic functionality and the advantages it offers for your SEO strategy.

Principles of SEO

Keyword Research: At the heart of Hike SEO lies a comprehensive keyword research tool*. You need to identify keywords that are relevant to your website’s niche to help drive the right kind of traffic to your blog.

*One caveat from me, is I would recommend using another keyword research tool as well as Hike’s. Stats can differ so it is a good idea to use something like Keywords Everywhere, Keysearch, or Ahrefs (Keywords Explorer)

On-Page Optimisation: Ensuring your content ticks all the right SEO boxes is crucial. Hike SEO guides you through this process by analysing your content for SEO-friendly factors such as meta tags, headings, and keyword density.

Benefits of Using Hike SEO

Time Efficiency: One of Hike SEO’s standout features is its ability to help you create SEO blogs in minutes, not hours. This was a game-changer for me in maintaining a consistent blog schedule.

SEO Simplified: Hike SEO is designed to turn complex SEO tasks into manageable steps (I like easy steps, anything for an easy life!), particularly useful if you’re just starting out. It’s a platform that assists in crafting an effective SEO strategy, crucial for improving your website’s visibility on search engines.

Setting Up Your Hike SEO Account

OK, before you start creating your blog posts with Hike SEO, setting up your account correctly is essential to lay a solid foundation. I just wanted to add this section to help guide you through establishing your account and tailoring the settings to your needs.

Creating an Account

To create your Hike SEO account, firstly visit the Hike SEO website and click on the ‘Pricing’ page to select your preferred option (They do offer a 14 day money back guarantee).

You’ll be prompted to enter your basic information such as your name, email address, and a password of your choice. You will also be asked for details regarding your website to personalise your Hike experience. It’s vital you enter accurate information to make the most of Hike’s features for your blog.

Configuring Settings

After registering, you’ll need to configure your account settings. This involves:

  • Setting Up Your Profile: Fill in or edit details such as your business type and location.
  • Website Information: Provide the url of the blog you’re looking to optimise.
  • Website Settings: Add your business name, industry and the country and location targeting, as well as keyword language, for example: EN-GB for the UK.
  • Connect your Google Accounts: This is key. Ideally you want to add your Google Analytics and your Google Search Console profile here to help with additional and valuable data.
  • Keyword Sitemap: This is far easier than it sounds! After Hike has populated your web pages, you can simply click on the pages to add to your Keyword Sitemap feature within Hike. This helps you to assign and track keywords.
  • Keyword Research: Use Hike’s Keyword Research tool to begin assigning your chosen keywords to your website’s sitemap, which is crucial for effective SEO content creation for your blog. The data in Hike is pulled in from Google.
Screenshot of Hike SEO's Content Wizard

Crafting Your Blog Post with Hike SEO

Hike SEO is your go-to tool for creating impactful blog posts that resonate with both your readers and the major search engines. Let’s have a look at how to effectively utilise this platform.

Keyword Research

As I have already mentioned, to kick things off, you need to identify the right keywords. For me, this is the crucial part as keyword research is so important and the foundation of your blogging and SEO efforts.

Hike SEO allows you to conduct comprehensive keyword research tailored to your niche. Start by listing topics relevant to your brand and use Hike’s tools to uncover search terms your audience is using. Remember, these keywords are vital as they direct the right traffic to your blog.

You can also add a competitor here to see what keywords they are targeting.

Content Optimisation

With your keywords selected and your Keyword Sitemap set up, it’s time to craft your content. Hike SEO offers suggestions for choosing the right topic with options such as:

  • People Also Ask
  • Content Ideas from Google
  • Popular Videos from YouTube

You simply click on the + icon to add it to your own Content Scrapboard in Hike.

optimising your blog’s structure, titles, and meta descriptions. Make use of Hike’s Content Wizard to help you get started with the base of your blog post. You can even ask Hike to write the article for you if you would rather pay than do it yourself. At the time of writing it is:

  • 500-word blog post = £60.00
  • 1,000-word blog post = £120.00

My honest opinion is to write it yourself with the help of Hike’s Content Wizard, or use other AI tools such Jasper AI, ChatGPT, Go Charlie, Google Gemini, and then add your personalistion and experiences in to the post.

NOTE: Don’t just take the easy route and copy & paste the content. Make sure you add your own stories, experiences, opinions, for example. You need to make your blog post personal.

The end goal here is to ensure your blog post is not only rich with your chosen keywords but also maintains a natural flow. Aim for subheadings and bullet points to break up text and keep readers engaged.

Using Hike’s Task List

Lastly, Hike SEO provides a task list (ACTIONS tab) to guide you through optimising your blog post. This includes steps to enhance your post’s visibility and performance. Follow these actionable tasks to ensure every SEO box is ticked, from internal linking strategies to image alt-text optimisation. It’s like having a personal SEO checklist that ensures you don’t miss a beat.

Screenshot of Hike SEO's Google Analytics reporting

Monitoring and Improving Performance

Accurately monitoring your blog’s performance is crucial to understand how your content fares with your audience. By leveraging Hike SEO, you give yourself the tools needed to track and enhance your blog post’s success. You can probably tell I am a big fan of Hike! LOL

Tracking Blog Post Success

When connected to your Google Analytics, you can track key metrics such as page views, bounce rates, and engagement levels, you’ll get valuable insights into how your blog posts are performing. Hike SEO provides straightforward dashboards where you can see these metrics at a glance.

  • Website Traffic Stats: Monitor the number of visitors to assess the popularity of your content.
  • Website Clicks & Impressions: Watch this metric closely; a high bounce rate might indicate that your content isn’t resonating with your audience or that they are not finding what they expected.
  • Engagement Rate: Average time on page are direct indicators of how engaging your content is.

Adjusting Strategy Based on Analytics

Your analytics will tell you what’s working and what isn’t. Use this data to inform your SEO strategy and make adjustments to your future blog posts. For instance, if you see that certain types of posts are doing particularly well, try to emulate these in future content plans.

  • Keywords Performance: If certain keywords are bringing a lot of traffic, consider using them in new ways or in new posts.
  • Content Type: Analyse which formats (how-to guides, listicles, opinion pieces) perform best and adapt your content strategy accordingly.

Remember, it’s not just about more traffic, but the right kind of traffic that is key to improving the performance of your blog.

Hike SEO FAQs

Frequently Asked Questions

In my opinion, the key is to understanding how to leverage Hike SEO for your blog posts is crucial for achieving better search rankings and enhancing your content’s visibility. Here’s some of the most common questions I am asked:

What are the best practices for writing SEO-friendly blog posts?

To craft SEO-friendly blog posts, focus on integrating targeted keywords seamlessly, ensuring content aligns with user search intent, and maintaining a clear structure with headers. Engage your readers with fresh, valuable content, and don’t forget the importance of mobile optimisation.

Can you explain how Hike SEO optimises content for better search rankings?

Yes certainly, from my own experience Hike SEO helps optimise content by pinpointing relevant keywords, suggesting blog title ideas based on these terms, and identifying technical enhancements. It facilitates on-page SEO by providing actionable steps and tips to improve your content’s chances of ranking higher.

What does SEO entail when it comes to blogging?

SEO in blogging involves creating high-quality content that solves your audience’s queries and using strategic keywords to improve visibility. It also includes optimising metadata, images, and ensuring your blog is easily navigable, which can be achieved through tools such as Hike SEO.

What steps should be taken to ensure a blog post is fully optimised for search engines?

To fully optimise your blog post, conduct in-depth keyword research, craft engaging and informative content, and use meta tags effectively. Incorporate internal and external links, optimise images, and regularly update your posts. For streamlining this process, platforms like Hike SEO offer step-by-step guidance.

How can one measure the success of SEO strategies in blog writing?

Measuring the success of your SEO efforts can be done by tracking your blog’s organic traffic, search engine rankings, backlink profile, and engagement metrics like bounce rate and time on page. Tools like Hike SEO provide insights into your blog’s SEO performance to inform your ongoing strategy.