Sprout Social versus Later

Having used both Sprout Social and Later for my own business and my clients, I have often been asked which of the two platforms is better. Well, in my opinion both have good and bad points, in my experience there is no perfect social media management platform out there.

So, I want to help you and have a detailed look at Sprout Social vs Later, two very well-known social media management platforms that I have personally used for a number of years.

This comparison is based on my own research, my experience of using both platforms and my own personal opinion.

What is Sprout Social?

sprout social logo

Sprout Social allows you to do more with your social media strategy with the help of their all-in-one social management solution.

You can better connect with your audiences, streamline publishing workflows, work together in real time, and turn social data into meaningful insights at scale.

The app works with Instagram business accounts, Twitter, Facebook pages, Pinterest, YouTube, and LinkedIn, which are the major and probably the most important social media sites.

I have personally used Sprout Social for a number of years to help me manage my own and my clients social media profiles. I have been impressed with many of the features, but a special mention here to their customer support. On the rare occasions that there has been an issue, reaching out for support has seen a swift, and shall I say a caring, response.

What is Later?

Later social media management

Later is a platform for managing social media and a tool for putting a link in your bio for every social network.

It is designed to help you save time and grow your

business if you plan, analyse, and publish content ahead of time.

You can save time by setting up posts to be published automatically ahead of time. Instagram feed posts (single images, videos, and carousels), as well as posts on TikTok, Facebook, Twitter, Pinterest, and LinkedIn, can be set to auto-publish.

I have used Later in the past, for about 2 years, to help me with my own and clients workflow. In my opinion, it was useful for Instagram, but if I am completely honest I didn`t feel this was the platform for me to move forward and use with other social media platforms.

Quick comparison of Sprout Social vs Later (Key Features)

Features Sprout Social Later
Content Calendar YES YES
Smart Inbox YES No
Keyword Monitoring YES No
Engagement YES No
Scheduler YES YES
Content Queue YES No
Message Drafting YES YES
Team Collaboration YES YES
Multimedia Publishing YES YES
Instagram Scheduling YES YES
Message Approval Workflow YES No
Asset Library YES YES
Custom URL Tracking YES No
Bulk Scheduling YES YES
Reports & Analytics YES YES
Social Media Listening YES No

Sprout Social vs Later – Platforms Supported

Platform Sprout Social Later
Facebook YES YES
Instagram YES YES
Twitter YES YES
LinkedIn YES YES
Pinterest YES YES
Google Business Profile YES NO
YouTube YES NO
TikTok YES YES
Facebook Groups YES NO
Facebook Messenger YES NO
WhatsApp YES NO

Sprout Social plans & pricing

Later plans & pricing

Sprout Social Positives

In my experience Sprout Social is an intuitive, simple and practical social media management tool. The onboarding process takes just a few minutes to complete which leaves you with access not only your dashboard but also all of the features that come standard in Sprouts’ comprehensive service such as analytics reports or auto-posting for content on behalf of brands like Facebook Ads Manager (which has over five million users).

In my experience using this platform was pretty straightforward – everything felt easy enough.

With Sprout Social, you can do it all from one simple dashboard. The left-hand side of your screen provides access to the platform’s primary features like inboxes and feeds; while on right there are options for posts composed through keyboard shortcuts or reports that give insight into how social media marketing performed over time within a single screen.

sprout social vs later

I think this is a great platform for social media managers, large social media marketing teams. Because of the cost, in my opinion, this is not for the small business and one-man bands.

Sprout Social’s pros

  • Streamlined inbox to handle all your social conversions.
  • The dashboard is easy for beginners to use.
  • Out-of-the-box tools for publishing.
  • Set up workflows for content approval.
  • Automatic tracking of links.
  • Powerful automation features to improve the customer experience.
  • Your entire social media management system is looked at from every angle.
  • Your workflow can be measured well.
  • To work well together, you should group social channels and team members.

Sprout Social Negatives

  1. Social listening is a feature that you have to pay extra for.
  2. Trend analysis is only available on Twitter right now, but it could be made available on other social networks as well.
  3. Entry level cost is expensive compared to most
  4. Upgrades are for those that have a large team or manage many clients

Later Pro`s

Later lets you schedule posts on most of the most popular platforms, but at a more reasonable price. Later also has some features that most competing products don’t have, like a calendar view that makes it easy to see at a glance when and what posts are scheduled.

Later screenshot

Image Source: Later

  • Easy to use: Out of all the scheduling programmes we looked at, Later was one of the simplest to use. I think that even someone who doesn’t know much about social media could use the tool without much trouble.
  • Options for analytics – This is one of the main reasons why we want to go back to Later. There are no other options like Analytics, especially when it comes to how well a hashtag is doing.
  • Story planning is also a very big plus. I haven’t seen another platform where users can plan their Instagram stories ahead of time, but Later just added this ability.
  • Posts directly to Instagram without the need for push notifications
  • Tools to help develop relevant content
  • Stores media in one convenient place
  • Ability to have multiple users in one sign on account

Later Negatives

  • Placeholder images: I write the copy for one of my team, and my co-worker is in charge of digital media like photos and videos. It’s easy for him to schedule a photo with blank text for me to fill in after him, but it’s hard for me to write the text so that he can drop in a photo after me. We usually have to work together, but if we could do things on our own, we could get more done.
  • More for Facebook and Twitter. Later seems to be mostly about Instagram. I’d love to see more features that focus on Facebook and Twitter as well.
  • Bulk uploads
  • Allow for larger file sizes
  • Provides scheduling for Instagram stories but only via push notifications so you’ll have to use your mobile to actually post to Instagram stories.

Sprout Social score

Overall score 88%

My final verdict

In my experience of using Sprout Social for many years, I honestly believe it is a full-featured social media management tool that just works better than you could have imagined. It’s an all-in-one solution that helps you grow your social media presence and build deep, long-lasting relationships with your customers.

Quite simply, Sprout Social can help you manage social media and also generate and nurture leads, personalise the customer experience, improve customer service, automate workflow, and drive high audience engagement, which increases your revenue.

So, Sprout Social is one of my top suggestions if you’re looking for a social media management, sales, and customer service tool.

Later score

Overall Score 77%

My final verdict on Later, after using it for around 2 years, is after using it almost every day to plan and manage the social media presence of a few of my clients, is that it is a very useful tool that has a lot of great features and can be bought for a price that I haven’t seen many competitors offer.

It also has very detailed support for Instagram and TikTok, especially when it comes to scheduling stories, so if you mostly use these apps, you’ll find Later to be very helpful.

Sprout Social FAQ

Sprout Social doesn’t have a free plan, but all of its plans come with a 30-day free trial. To start the trial, you don’t need a credit card.

The plan you choose determines how many social profiles you can add to your Sprout Social account. With its basic plan, you can connect up to 5 social profiles, and with higher plans, you can connect up to 10 profiles.

Yes, Sprout Social lets you buy extra profiles for a small fee instead of upgrading to a more expensive plan. If you want to know more, you’ll need to talk to your account manager or salespeople.

Now, if you’ve made up your mind and want to learn more about how it fits into your business goals, you should sign up for a 30-day free trial and start looking around.

Sprout provides businesses and organizations with powerful tools to help them better understand and engage with their social media audiences. Additionally, Sprout’s reporting and analytics capabilities give insights into how businesses and organizations are performing on social media, so they can adjust their strategies accordingly.

Getting started with Sprout is easy! Simply sign up for a free trial to experience all of the platform’s features and capabilities. No credit card is required.

Now, if you’ve made up your mind and want to learn more about how it fits into your business goals, you should sign up for a 30-day free trial and start looking around.

Later FAQ

A “Social Set” is a group of supported social profiles. It has one profile from each social media site (1 Instagram, 1 Facebook, 1 Twitter, 1 Pinterest, 1 TikTok, and 1 LinkedIn profile, plus a profile for any social networks we add in the future). Social Sets help you organise your social profiles based on your brand or identity.

With Later Access Groups, you can decide who can see your photos, videos, and social profiles. Set up multiple Access Groups to manage your social profiles and work with multiple teams in a strategic way.

Linkin.bio is a mini web page that you can customise and add to your Instagram and TikTok profiles. This makes your content clickable and shoppable. Make a custom link in bio page, put the link in your bio, and help your followers learn more about you, your products, and your brand.

Yes! With Later’s Reels scheduler, you can schedule Reels in bulk ahead of time to save time. You can choose for your video content to be published automatically or you can use notification publishing.

Yes! Using the Later Instagram Scheduler, you can Auto-Publish and schedule posts called “carousel posts” or “multi-photo posts” or “photo dumps” that have more than one photo or video.