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Ok, picture this. You’re a small business owner. You wear many hats and have a lot on your plate already trying to keep everything running smoothly, come on we have all been there!

Now, the last thing you want to add to your list is social media, but you know you need to because everyone says so, especially this social media expert sitting right here! So, right now you are probably thinking “Why do I need a social media strategy?”

The answer is simple: because social media is no longer a luxury, but a necessary part of doing business these days. Let me quickly convince you.

why do i need a social media strategy

Here are three more reasons why I feel, and know, you need a social media strategy:

  1. It levels the playing field
  2. It humanises your brand
  3. It builds relationships

Still not convinced? I’ll explain further why each one is important for your business.

1. It levels the playing field

What do I mean when I say social media levels the playing field? I mean that it’s now possible for small businesses to compete with bigger brands, simply because social media gives you a chance to reach out to more people in a way that is intimate and personal

Big brands have always had the advantage of being able to reach more people through traditional marketing channels such as TV, radio and print. But with social media, suddenly you have the same ability to reach people all over the world with just a few clicks

2. It humanises your brand

Another important reason why you need a social media strategy is that it allows you to humanise your brand. What do I mean by this?

I mean that social media gives you a chance to show the people behind your brand, and to tell your story in a way that is relatable and personal. This is important because it allows you to build trust with your audience, and create a connection that goes beyond simply selling a product or service

3. It builds relationships

Finally, social media is important because it allows you to build relationships with your audience. These days, people want to do business with brands that they feel they know and can trust

Social media gives you a chance to connect with your audience on a personal level, and to create a community of loyal fans who will support your business for years to come

social media strategy

Biggest Challenges

One of the biggest challenges that people face when it comes to social media is not knowing why they need a social media strategy. A lot of businesses think that they can just wing it, and that social media is just a nice addition to their marketing efforts.

But the truth is, without a social media strategy, you’re likely to just spin your wheels and not get very far. Why? Because social media is constantly changing, and what works today might not work tomorrow.

Another common challenge is not knowing what to include in a social media strategy. A lot of businesses think that they need to be active on every single platform, and that they need to post every day.

But the truth is, you need to be strategic about which platforms you’re active on, and how often you’re posting. If you try to do everything at once, you’ll quickly get overwhelmed and give up.

The bottom line is that a social media strategy is important because it allows you to be focused and intentional about your social media efforts. without one, you’re likely to just waste time and effort.

I know that figuring out social media can be tough, especially when you’re just getting started. Trust me, I’ve been there! But the good news is that it doesn’t have to be complicated. In this article, I’m going to explain not only why you need a social media strategy, but also what you should include in yours and the benefits of having a social media strategy to work from.

what is a social media strategy

What is a social media strategy?

First of all, let me quickly take a look at what a social media strategy is and why your business needs one?

As a business owner, you may be wondering why you need a social media strategy. After all, you’re already using social media to connect with your customers and promote your brand

But just being on the major on social media platforms will not cut it. In order to really maximise the potential of social media, you need a well-defined social media strategy.

Your social media strategy is basically your plan of action for how you’ll use social media marketing to achieve your business goals.

do I need a social media strategy graphic

Why do I need a social media strategy?

I`m sure you are aware by now that social media is a powerful marketing tool to help you communicate with your audience and reach potential new customers. But what you may not realise is that without a social media strategy, you could be missing out on valuable opportunities to connect with your target audience.

I will hold my hands up, when I first started my own business back in 2008 I didn`t even think about social media and how I could use that to market my online business. But, it soon became clear just how important it was going to be and if I didn`t use it then I was going to be missing a great opportunity.

Not only JUST using it, but using it in a planned and strategic way.

A social media strategy is a plan of action for using social media to achieve your business goals. It should include everything from understanding who your target audience is to determining which social media channels you’ll use to reach them.

Creating your social media strategy may seem like a lot of work, but it’s worth it. With a well-thought-out plan, you can save valuable time by knowing what you need to do and which social media channels will work best for your business.

Here are my 4 reasons why you need a social media strategy

1. A social media strategy will help you focus on your goals

When you sit down to create your social media strategy, you’ll be forced to think about what you want to achieve with social media. Are you looking to increase your brand awareness and visibility online? Drive traffic to your website? Increase sales?

Once you’ve determined your goals, you can create a plan of action for how you’ll achieve them. This will help you stay focused and on track.

Check out my recommendations for the best social media marketing books on Amazon to help you with your strategy

2. A social media strategy will save you time

If you don’t have a social media strategy, you’re likely wasting time on social media. A strategy will help you determine which social media channels are right for your business and what kind of content to post.

By being more efficient with your social media efforts, you’ll be able to free up time to focus on other aspects of your business.

3. A social media strategy will help you measure your success

It can be difficult to measure your success on social media if you don’t have a plan in place. But with a strategy, you can set specific goals and track your progress over time.

This data can be extremely valuable in helping you understand what’s working and what’s not. You can then adjust your strategy accordingly to ensure you’re maximising your valuable time spent on social media marketing.

4. A social media strategy will make you more credible

If you’re serious about using social media for business, you need to have a strategy, I cannot stress that enough!

Having a plan shows that you’re committed to growing your business and that you’re willing to invest the time and resources into making social media work for you.

Creating a social media strategy may seem like a lot of work, but it’s worth it. With a well-thought-out plan, you can save time by knowing what you need to do and which social media channels will work best for your business. Plus, you’ll be able to measure your success and make adjustments as needed to ensure you’re getting the most out of your social media efforts.

Why is a social media strategy important?

Why is a social media strategy important?

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A well-crafted social media strategy can help you connect with your target audience, build relationships, and grow your business.

Like I mentioned earlier, your social media strategy is your plan of action that helps you achieve your desired outcome (or goals) using social media.

To develop an effective social media strategy, you need to first understand what your goals are and then determine which social media platforms will help you achieve those goals.

Some common goals for social media strategy include:

  • Increasing brand awareness
  • Generating leads
  • Building relationships with customers
  • Boosting sales
  • Improving customer service

The benefits of having a social media strategy

The benefits of having a social media strategy

How can a social media strategy help your business? Why does your brand need one?

Basically, your social media strategy is a key plan of action to help you strategically use social media to help you achieve your marketing goals. By creating a social media strategy, you can better control your online presence, protect your reputation, and increase your brand awareness. I am speaking from personal experience here.

Some benefits of having a social media strategy include:

A social media strategy can help businesses control their online presence

When companies are active on social media, they have more control over what information about their business is shared online. By regularly posting updates and engaging with customers, businesses can shape the way people perceive their company.

A social media strategy can help businesses protect their reputation

Social media provides a way for companies to quickly respond to any negative news or reviews about their business. By monitoring what is being said about their company online, businesses can address any concerns before they spiral out of control.

A social media strategy can help businesses increase their brand awareness

By regularly posting updates and engaging with customers on social media, businesses can increase their visibility online. Over time, this can lead to more people becoming familiar with your brand, which can eventually lead to more sales.

How do I create an effective social media strategy?

How do I create an effective social media strategy?

Now that you know some of the benefits of having a social media strategy, you might be wondering what exactly should be included in yours to make it effective.

Here are some key elements to consider that I feel are the most important, you can of course tweak and fine-tune your own strategy, but hopefully this will give you a base to work from:

Goals

Before you start using social media for your business, you need to decide what you want to achieve with it. Are you looking to increase awareness of your brand, your services or products? Drive more traffic to your website? Generate more leads? Once you have a clear idea of your goals, you can create a strategy that will help you achieve them.

Target audience

Another important element to consider is your target audience. Take some time to figure out who it is you are attempting to reach with your social media marketing? What demographics are they in? What interests do they have? Once you know who you’re trying to reach, you can create content that appeals to them.

Content

Your social media strategy should also include a plan for the content you will post. What kind of posts will you publish? How often will you publish them? What days and times will you publish them? By planning out your content in advance, you can ensure that your social media pages are always updated with fresh, relevant content.

Channels

Another important element to consider is which social media channels you will use. There are many various social media platforms available to you as a business these days, so it’s important to choose the ones that are most relevant to your business. For example, if you’re a B2B company, LinkedIn might be a better channel for you than Snapchat or TikTok (I`m not a fan of TikTok or Snapchat, must be my age!).

Scheduling

Once you have a plan for the content you will post, you need to decide when you will post it. This is where scheduling comes in. By scheduling your posts in advance, you can make sure that your social media pages are always updated with fresh content.

Frequency of posts

Another important element to consider is the frequency of your posts. How often should you be posting on your social media channels? There is no right or wrong answer to this question, as it will vary depending on your goals, the platforms and your target audience.

Monitoring

Finally, your social media strategy should also include a plan for monitoring your progress. How will you track whether or not your social media marketing is successful? What metric will you use to measure your success? By monitoring your progress, you can make sure that your social media strategy is on track.

Competitor Analysis

Your social media strategy should also include a plan for monitoring your competitors. I like to look at and measure their activity on social media. What is working for them? What isn’t? By keeping an eye on your competition, you can learn from their mistakes and make sure that your own social media marketing is as effective as possible.

Crisis Management

Another important element to consider is how you will handle crises. What will you do if something goes wrong? How will you respond to negative comments and reviews? By having a plan in place, you can make sure that you’re prepared for anything.

Your team, their roles and understanding of your strategy

Last but not least, your social media strategy should also include a plan for your team. Who will be responsible for each task? Who will handle customer service? Who will create the content? By having a clear idea of who is responsible for what, you can make sure that your social media marketing is as effective as possible.

Conclusion

Having a social media strategy is important for any business that wants to use social media to achieve their goals. A social media strategy should include a clear idea of your goals, your target audience, the content you will post, the channels you will use, the frequency of your posts and a plan for monitoring your progress.

Hopefully, by following my tips, you can create your social media strategy, one that will help you achieve your overall goals.

Social Media Strategy FAQ

There are a number of reasons why you might need a social media strategy. Maybe you are looking to increase your brand awareness, perhaps drive relevant and valuable traffic to your website or generate possible leads. Or maybe you want to use social media to build relationships with your customers or create a community around your brand.

Whatever your goals, a social media strategy can help you achieve them.

There are many benefits to having a social media strategy. A social media strategy can help you focus your efforts and ensure that you’re using your time effectively. It can also help you measure your progress and track whether or not your social media marketing is successful.

Additionally, a social media strategy can help you avoid crises and plan for how you will handle negative comments and reviews.

There are a number of elements that you might want to include in your social media strategy. These might include your goals, your target audience, the content you will post, the channels you will use, the frequency of your posts and a plan for monitoring your progress.

I would also just add, you might want to include a plan for how you will handle crises and a team responsible for each task.

How often you should be posting on social media will depend on a number of factors, including your goals, your target audience and the channels you are using.

However, as a general rule of thumb, it’s best to post frequently in order to stay top of mind with your followers.

There are a number of ways to measure the success of your social media strategy.

One way is to track your progress over time. This might involve measuring things like brand awareness, website traffic or leads generated.

Additionally, you can use surveys or customer feedback to get an idea of how your social media marketing is impacting your customers or clients.

Finally, you can also use social media analytics to track your progress and measure your success.

Yes, it’s a good idea to have a social media strategy even if you’re just starting out.

A social media strategy can help you focus your efforts and ensure that you’re using your time effectively.

Additionally, a social media strategy can help you avoid crises and plan for how you will handle negative comments and reviews. So even if you’re just getting started, it’s a good idea to have a social media strategy in place.

Yes, as your business goals or objectives change, you might need to adjust your social media strategy.

Additionally, as you learn more about social media and what works well on each platform, you might want to make changes to your strategy. So don’t be afraid to experiment and change things up as needed.

No, you don’t need a separate social media strategy for each platform. However, you might want to tailor your content or approach slightly for each platform. For example, the type of content that works well on Facebook might not work as well on Twitter. So keep this in mind as you develop your social media strategy.

Here are a few of my quick tips for creating a social media strategy:

1. Define your social media marketing goals. What are you looking to achieve by using social media?

2. Research your target audience. Who are you trying to reach with social media?

3. Decide which platforms to use. Where will your target audience be most active?

4. Create content that appeals to your target audience. What kind of content will they find valuable or interesting?

5. Post regularly. How often should you be posting on each platform?

6. Monitor your progress. How will you know if your social media strategy is successful?

7. Be prepared to adjust your strategy as needed. Over time, things will change and you might need to make some adjustments.