Why Is Optimisation So Important?
Social Media Optimisation (SMO) is important as it can ensure a valuable and strong presence online. It helps establish the authority behind your brand and is part of your overall marketing plan. It can help people see that you are an authority in your industry and the `Go To` company in your niche
Just by being present on Social Media it can help generate valuable traffic to your website. By optimising your profiles you are increasing the chance of more traffic and being seen online. Your Social Media is not only powerful for brand awareness but for lead generation too.