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How to Optimise Your LinkedIn Profile Picture

When it comes to business networking, LinkedIn is the top dog, so I want to share with you my LinkedIn profile picture tips.

With over 610 million users in more than 200 countries and territories, LinkedIn is a goldmine for making valuable connections in your industry, connecting with existing and potential clients, as well as increasing your brand awareness. But if you want to make the best impression possible on potential clients and colleagues, you need to have a great profile picture. In this article I am going to share with you some really helpful tips on how to optimise your LinkedIn profile picture.

LinkedIn profile picture tips

Your LinkedIn Profile Picture

You know what they say about first impressions don`t you?

Well, your LinkedIn profile picture is one of the first things that people will see when they visit your profile, so it’s important to make a good impression.

There are a few things to keep in mind when choosing and cropping your photo.

First, remember that LinkedIn is a professional network, so your photo should be appropriate for a business setting. That means no selfies, group shots, or photos with alcohol or other explicit content.

Second, choose a close-up shot that shows your face clearly. You want people to be able to recognise you when they see you in person.

Finally, crop your photo so that it is square-shaped and cropped closely to your head and shoulders. This will ensure that your whole face is visible and that there isn’t any extra space in the photo.

So let`s dive into this a little bit deeper shall we?

optimise your linkedin profile picture

Use a Professional Headshot

Your profile picture should be a high-quality headshot that was taken by a professional photographer. This doesn’t mean that you need to go out and spend hundreds of pounds on a headshot, but it does mean that you should avoid using candid snapshots or selfies. A professional headshot will convey that you are serious about your business, that you are professional and that you are willing to invest in yourself.

If you’re like most people, your LinkedIn profile is probably lacking in the professional headshot department. It’s not that you don’t have any good pictures of yourself, it’s just that most of them are probably selfies or group shots that don’t really show off your best angle. If you’re looking to give your profile a boost, consider investing in a professional headshot.

Here are a few tips to help you get the most out of your investment:

1. Find a photographer who specialises in headshots. You want someone who knows how to light and frame a face in order to create a flattering image.

2. Take some time to think about what kind of look you want to go for. Do you want something formal or more casual? Business-like or approachable? Knowing what vibe you’re going for will help you communicate that to the photographer.

3. Make sure you’re comfortable with the way you look in the photo. If you’re not happy with the results, don’t be afraid to ask for a do-over. Remember, this is your profile we’re talking about – you want it to represent the best version of yourself!

Dress correctly for your LinkedIn profile picture

Dress the Part

When it comes to choosing the right outfit for your LinkedIn profile picture, there are a few things to keep in mind.

Think about the image you want to project. Are you looking to appear professional and competent?

Then consider a business suit or other professional attire. If you’re hoping to come across as approachable and friendly, opt for something more casual, like a sweater or button-down shirt.

No matter what you choose to wear, make sure it is clean and wrinkle-free. You should also avoid overly revealing clothing or anything that could be considered offensive. Remember, your goal is to make a good impression, so dress accordingly!

First impressions are important on LinkedIn

First impressions are important in any social situation, but they are especially important on LinkedIn.

LinkedIn is a professional networking site, and your profile is essentially your online resume. This means that potential clients or business contacts will be looking at your profile to get an idea of who you are and what you can do.

As such, it’s important to make sure that your profile makes a good impression. This means ensuring that your profile photo is professional and that your summary is well-written and free of errors. Taking the time to make sure that your LinkedIn profile is up to scratch can pay off in the long run.

Tips for linkedin profile picture

Choose the Right Background

Your profile picture is one of the first things that LinkedIn users will see when they come across your profile. Therefore, it’s important to choose a background that makes a good impression.

A busy or cluttered background can be distracting, making it difficult for users to focus on your face. On the other hand, a simple, well-lit background helps to put the focus on you and makes it easier for users to connect with you. In general, it’s best to avoid using props or filters, as these can also be distracting. Instead, try to keep it simple and let your smile shine through.

With more and more businesses shifting their efforts online, LinkedIn has become an essential tool for many B2B businesses. A strong profile can help you stand out from the competition and attract the attention of potential clients.

In my opinion, one of the most important elements of your LinkedIn profile is your profile picture. This is often the first thing that people will see when they visit your page, so it’s important to choose a background that makes a positive impression.

Here are a few tips to keep in mind when selecting a background for your LinkedIn profile picture:

1. Avoid cluttered or busy backgrounds. You want your profile picture to be the focus, so choose a background that is simple and uncluttered. A plain wall or neutral-coloured backdrop is usually best.

2. Avoid using personal photos as your background. Your profile picture should be professional, so avoid using photos from vacations or other personal events.

3. Consider the colours in your background. Colours can have a big impact on how people perceive you, so choose wisely! Avoid using bright or neon colours, which can be visually jarring and off-putting. Instead, opt for subdued colours or muted tones.

4. Make sure your background is well-lit. Blurry or dark backgrounds will make it difficult for people to see your face clearly, so make sure your background is well-lit and easy to see.

5. Pay attention to the details. Once you’ve selected a background, take a close look at the details to ensure everything looks neat and tidy. dirt spots, wrinkles, or other imperfections can be distracting and take away from an otherwise polished look.

By following these tips, you can choose a background for your LinkedIn profile picture that makes a positive impression and helps you stand out from the competition.


A great profile picture is essential for making a good impression on LinkedIn. Use a professional headshot, dress the part, and choose a simple background to convey confidence and competence. By following these tips, you’ll be sure to make a great first impression—and boost your chances of making valuable connections in your industry!

LinkedIn Profile Picture FAQs

To change your profile picture on LinkedIn, hover over your current photo and click the pencil icon that appears. Then, click “Update Photo” and select the new image you’d like to use.

The best size for a profile picture on Linkedin is 400 pixels by 400 pixels.

Note: You don’t have to use the Linkedin profile image cropping tool to use any square photo up to 4320 x 4320. For your Linkedin profile picture, tell your photographer that you want a high-quality 8MB, 400 x 400 pixel jpeg or png file.

A professional headshot is always a good idea for LinkedIn, as it helps you come across as competent and trustworthy. If you don’t have a professional headshot, try to choose a close-up photo that clearly shows your face.

A simple, well-lit background is usually best for LinkedIn profile pictures. Avoid using busy or cluttered backgrounds, as they can be distracting. Additionally, try to avoid using personal photos as your background.

To ensure your LinkedIn profile picture is high quality, choose an image that is clear and well-lit. Additionally, pay attention to the details in your background to ensure everything looks neat and tidy.

There are a few things to avoid when choosing a LinkedIn profile picture, such as using personal photos or busy, cluttered backgrounds. Additionally, try to avoid using bright or neon colours, as they can be visually jarring.